Brand refresh for the National Screening Unit and its resources promoting the Time to Cervical Screen Campaign. Launched September 2023, this phase introduced HPV primary screening with a new self-test, aiming to boost screening rates and accessibility.

We developed online resources, posters and booklets available through the National Screening Unit and health clinics across Aotearoa.

This initiative represents a notable shift, effectively increasing testing rates and easing the screening process. It's a significant stride toward greater prevention and early detection of cervical cancer, with a focus on Māori and Pasifika communities, ultimately aiming to reduce cervical cancer-related deaths.